Archive for December, 2006
New Online PR Lens at Squidoo
I’d heard about Squidoo months ago, but only started playing with the “lenses” three or four days ago. So far I’ve set up six lenses, and a small business success group. Be sure to stop by, rate them, and leave some feedback! So, what is this Squidoo thing?
PR Planning: The Target Audience
You’ve very likely heard the phrase “target market,” and know that it refers very generally to a group of people you’re trying to “sell” to with your marketing efforts. In public relations, you don’t have a target market; you have a “target audience.” What’s the difference, and how do you identify your target […]
PR Planning: Goal Setting
When compiling your PR plan, after you’ve determined your problem or opportunity and have evaluated your situation, it’s time to set a goal. What do you hope to accomplish through this particular PR campaign?
PR Planning: The Situational Analysis
The second step of creating a PR plan for managing a public relations campaign, after identifying your problem or opportunity, is the “situational analysis”. You can think of the situational analysis as a sort of expansion of your PR problem or opportunity. Here are some pieces of information that should be included:
PR Planning: Identifying Your Problem or Opportunity
The first step in the PR planning process when developing a public relations campaign, is to identify your, or your company’s, problem or opportunity. What exactly is a “problem” or “opportunity” in PR planning, and how do you identify them in order to set your goal(s) for your PR campaign?
Components of a PR Plan
Most small business owners have heard of a business plan and marketing plan, but have no idea how to develop a public relations plan. Here’s a short breakdown of PR plan components, and what they mean:
PR Jobs - December 17, 2006
A selection of public relations jobs for the week of December 17, 2006:
Types of Public Relations Writing
Here’s a brief list of several types of public relations writing, which can be used in small business publicity efforts:
When Not to Write a Press Release - Website Launches
There are plenty of reasons to write a press release to gain publicity for a business, organization, person, or website. However, press release writing can be overused. One of the most common press release ideas that I see overused is the launch of a new website.
What is Public Relations?
Public relations is often misunderstood. To understand what public relations is, let’s start with what it isn’t. PR is not:
