Archive for January, 2007
PR vs. Traditional Link-Building
There was a question on a webmasters’ forum that I came across this morning, asking which was better: public relations or link-building? Of course, I’d say PR. If anything, strong PR efforts can lead to better backlinks than many more traditional backlink-generating methods. Here’s why:
Get Exposure in Inc. Magazine
I received an email from someone with Inc. Magazine not long ago (I’m sure lots of people have), mentioning that they’re expanding their coverage of 500 companies to 5000 companies. Here’s what you need to know if you want a chance as some press in Inc. Magazine in light of this change:
E-book on Building Pre-launch Buzz
I’d been planning to write at least one e-book this year as a part of the Six Figure Challenge. I’ve decided to make it (or at least my first) on building pre-launch buzz for a website or online business. Now I need your help….
PR Planning: Strategies
You have your PR goal. You’ve narrowed down your objectives. You went from the general to the specific, and now you’re going to start that process again while determining the best course of action to actually meet those objectives. So let’s talk PR strategy by jumping right into an example, based on one of our […]
PR Planning: Identifying Objectives
When planning a PR campaign, you start with a problem or opportunity, and a general goal to overcome or realize that. Objectives give you a way to narrow down your basic PR goal. There two keys to developing effective objectives in your PR plan:
Get High Quality Backlinks With Press Releases
Many webmasters and online business owners simply look at press releases as a means for getting quick backlinks to their websites. Many look for the immediate benefit, rather than understanding how press releases actually work, and how (when used effectively) they can bring high quality, permanent backlinks from authority sites. Here, I’ll do my best […]
PR Planning: Key Messages
After you determine your key public(s) or target audience(s) for your PR campaign plan, you need to establish your key message(s). You should have a key message pertaining to each of your key publics, although there may be some overlap. So what is a key message, and why is it important?
