Archive for February, 2007

Free Marketing and PR Templates

I have several public relations and marketing templates currently available. They’re free to use - just please don’t re-post them somewhere or distribute them (and don’t link directly to any .pdf files if you choose to mention them please). Otherwise, enjoy. I hope you find these ones useful, and if there are others that you’d […]


Social Media Press Releases: A Step Forward or Two Steps Back?

If you follow the PR industry, you’ve likely seen the term “social media press release” thrown a lot lately, and more recently the “social media newsroom.” PR 2.0 has certainly arrived. But is that a good thing?


The Hypocrisy of PRweb

I suppose you can say I’m not the biggest fan of PRweb. I don’t quite hate the company, and have sent quite a few of my clients their way spending the “big bucks” for top placement… I just don’t think they’re a terribly credible source to be offering information about effective Public Relations. Today I […]


Private RSS Feeds and Social Media Newsrooms

If you know anything about building online press rooms, you’ll know it’s generally not a good idea to have it password-protected to ensure only journalists have access. The reason is pretty simple: journalists are too busy to be bothered with tracking down and storing the passwords. Shouldn’t any advances in the press room concept at […]


Online PR: Benefits of Blogging

Blogs can be used in marketing, to share information, and can even be a viable online business opportunity on their own. There are also public relations benefits of blogging. Here are a few:


Cheap Automatic Press Releases or Complete Crap?

What is it?
PR-O-Matic’s press release generating software - it’s a simple tool where you input various portions of your press release content, and it spits out a formatted press release, including code to include it directly on your website.