Archive for March, 2007
SEO: It’s Not Internet Marketing
Normally when I see people talking about search engine optimization, they lump it in with Internet marketing. (This goes back to yesterday’s rant about online PR being “gobbled up” by the Internet marketing umbrella, b/c of the industry’s lousy job of explaining PR to the laymen.) In fact, SEO isn’t Internet marketing at all. And […]
3 Reasons Online PR Pisses Me Off
If you read NakedPR regularly, it should be no secret that I have some pretty major issues with certain aspects of online PR (such as wanting to gouge my eyes out every time I read something else hyping up social media press releases). First let’s just clear something up. I’m not some “old school” type […]
Your Target Audience Hates You… Here’s Why
Does it feel like just can’t reach, or relate to, your website’s (or business’) audience (whether it be buyers, visitors, readers, etc.)? Do you sometimes feel like they just flat out hate you? They probably do. Here’s why:
Blog Buzz on PR - 3/19/2007
Let’s try something a little bit different today. I have to admit something. I’m not a huge blog reader, and even the ones I love, I only read sporadically. It takes a heck of a lot to keep me interested enough to come back every day (and frankly, I can’t stand using RSS readers… if […]
The Secret Formula for Perfect Press Releases
Writing press releases that get results (as in media coverage, blog coverage, etc.) doesn’t have to be difficult. As a matter of fact, there’s a pretty simple formula for effective press releases. Even though it’s not technically a “secret,” it can sure seem that way with as often as it’s ignored. Here’s the “secret” formula […]
Here’s an Easy Way to Build Links, Build a Buzz, and Build an Image
Link-building can be so “dry.” It’s one of those icky Internet marketing things that bores me to no end. Or is it? Is link-building really marketing at all? Or is it (and SEO in general) really an extension of PR? Actually, surprise surprise, SEO is a specialized niche of public relations, even if it’s generally […]
The Most Respected Writer on DigitalPoint???
I was finally digging through some recent incoming links here on NakedPR, and among a nice little bit of link love coming in for the recent 7 Signs Your Press Release Sucks, there was this nice little tidbit over on the ViperChill Search Engine Marketing blog about NakedPR.
Say Goodbye to MyBlogLog
There’s been some debate for a little while over whether running MyBlogLog on your blogs will get you banned from Adsense. Considering MyBlogLog/Yahoo! are far from transparent (and you know how I love transparency), and Google is pussy-footing around the issue with a lovely little form response to anyone that asks (see the response below), […]
7 Signs That Your Press Release Sucks
I’m constantly asked to give basic feedback on press releases, and hired to edit from scratch. While I normally reserve free feedback to releases posted publicly (so others can learn from the mistakes), even that is feeling like a waste of my time. Frankly, the same mistakes keep popping up (so apparently people aren’t “learning” […]
