PR Reads: PR & SEO
I just wanted to mention an article I came across today on PromotionWorld.com - Why Public Relations and SEO Should Become Best Buds. The article jumped at me this morning, because it was somewhat tied to a point I made here in a recent post regarding SEO and PR. Give the article a read. It does a nice job of explaining some of the benefits each side can offer each other… pretty obvious stuff, but not something you see laid out often enough. :)
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It’s really great to see this issue - the crossover between PR and SEO - getting the attention it deserves.
I agree there is a lot to be gained on both sides when PR professionals and SEO specialists work together. This is the implied conclusion of my whitepaper published last week - ‘Public Relations Versus Search Marketing - Clash or Collaboration’ (http://www.dwpub.com/whitepapers.php?int=Public_Relations_Versus_Search_Marketing).