Press Releases Made Easy E-Book

Posted by Jennifer Mattern
May 6, 2007

I’ve been asked repeatedly by clients and those simply coming to me for advice to write an e-book dealing with press release writing, especially as it applies to webmasters and online entrepreneurs. I just put together a short e-book on the subject yesterday, targeting the DIY type looking for a little bit of guidance. It’s available through my firm’s site for $17.

Press Releases Made Easy: Discover the “Secret” Formula for Perfect Press Releases, and Get Quality Backlinks, Targeted Traffic, and Exposure for Your Website or Online Business

Contents:

* What Are Press Releases?
* The Benefits of Using Press Releases
* Old School vs. New School Press Release Writing
* The “Secret” Formula for Perfect Press Releases
* What Makes a Story Newsworthy?
* How to Write a Press Release
* Types of Press Release Distribution
* Choosing a Distribution Model
* Measuring Press Release Results
* Sample Press Release Template
* Press Release Distribution Services
* More Press Release Resources
* About The Author

It also includes several sidebars in addition to the main content areas, including:

Getting Backlinks and Targeted Traffic
The Media is Everywhere
The “Secret” Formula
Newsworthy Press Release Ideas
Press Release Writing Tips

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Press Releases, PR Tools, Naked PR

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