NakedPR Social Media and PR Blog - Truth Not Charm
Truth, Not Charm

About Naked PR

Welcome to Naked PR--a PR blog & spin-free zone run by Jennifer Mattern, dedicated to cutting through the crap in online public relations and social media issues with blunt honesty, hard questions, and a healthy dose of skepticism.

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My Beef With Twitter (Or Why Twitter Sucks)

Posted by Jennifer Mattern on December 18th, 2007 in General, Social Media

I was asked a little while ago what my beef with Twitter is (by Kami Huyse of MyPRPro.com). I really couldn’t care less if other people want to waste their time on Twitter. Honestly, I hardly consider them worth the time and blog space for a rant to begin with. Twitter sucks (about as much [...]

Improving the Power150

Posted by Jennifer Mattern on December 17th, 2007 in Online PR

Not long ago, I posted about AdAge including Alexa rankings in the Power150 Index. Long story short, Alexa is about as unreliable of a metric as you can get in Web / blog rankings, because it’s one of the most easily manipulated data sets in existence. Aside from advertisers who truly don’t know any better, [...]

Alexa and the Power 150: What are They Thinking?

Posted by Jennifer Mattern on December 1st, 2007 in Online PR

Alexa rankings are now being factored into the Ad Age Power 150 rankings of marketing and media blogs. Let’s hear it for yet another goof in blog ranking metrics folks! I commented on Todd’s post directly, but wanted to share that comment here for you as well. Feel free to chime in with your own [...]