Stupid PR Quote of the Week: January 21, 2008
I see so many stupid things posted about PR on the Web each week that it’s not even funny. (OK, so maybe sometimes it’s funny.) I’ve decided that each week I should highlight the most ridiculous comment regarding PR issues that I happen across. This week’s:
“Now politely referred to as ‘Public Relations’ I prefer to call it as it is, was, and always will be, propaganda. The official definition or function rather of PR is to “Adjust an organization to its environment, and more specifically [as my professor chuckles] to adjust an environment to its organization”.” - Portland Independent Media Center
Apparently this is from an article originally written in 2005, that was just recently updated. Tip to author: update your damned definition. The definition of PR has been discussed and debated for about as long as PR has existed. Yet I doubt you’ll find one reputable PR professional who would tell you that definition is spot on. Get with it, or get off it.
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