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Truth, Not Charm

About Naked PR

Welcome to Naked PR--a PR blog & spin-free zone run by Jennifer Mattern, dedicated to cutting through the crap in online public relations and social media issues with blunt honesty, hard questions, and a healthy dose of skepticism.

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Derogatory Customer Feedback Online: Should Your Company Delete It?

Posted by Jennifer Mattern on June 8th, 2009 in Online PR

I received a reader question a little while ago related to the freedom customers have in leaving public feedback about a company, and how a company should treat derogatory comments when they have the ability to delete them. While the question specifically asks about Facebook accounts, it equally applies to company websites, blogs, and other [...]

How to Lose All Credibility When Posting a “Top” List

Posted by Jennifer Mattern on June 4th, 2009 in Blogging

Just a very mini-rant today after catching up on some feeds:
If you want to risk completely turning off your readers and sacrificing your site’s credibility with them when posting a “Top whatever-the-hell-it-is-this-week” list, go ahead and include yourself. Better yet, list your own site or blog as the #1 resource (because of course nobody else [...]