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Welcome to Naked PR--a PR blog & spin-free zone run by Jennifer Mattern, dedicated to cutting through the crap in online public relations and social media issues with blunt honesty, hard questions, and a healthy dose of skepticism.

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How to Lose All Credibility When Posting a “Top” List

Posted by Jennifer Mattern on June 4th, 2009 in Blogging


Just a very mini-rant today after catching up on some feeds:

If you want to risk completely turning off your readers and sacrificing your site’s credibility with them when posting a “Top whatever-the-hell-it-is-this-week” list, go ahead and include yourself. Better yet, list your own site or blog as the #1 resource (because of course nobody else would).

Just brilliant.

COMMENTS

  1. Comments by Ike on June 4th, 2009 at 6:06 pm |

    I know there is a site that inspired this rant.

    Do you have a link, or is that the sort of feature reserved for NakedPRemium subscribers?

  2. Comments by Jenn Mattern on June 4th, 2009 at 6:21 pm |

    Nothing PR / SM related. Just noticed when reviewing freelance blogs today that Freelance Folder put out a list of 30 sites every freelancer should visit, and topped the list with their own blog. And that reminded me of how much of a turn-off it was when they also previously put out a list of 20 blogs freelance writers specifically should read, and of course also included themselves. I didn’t mind that they threw themselves in there b/c they really are decent for the audience and they did put themselves at the bottom of the list. But in the process they not only left out several of the top blogs in the actual niche in favor of irrelevant things, but had the gall to claim they weren’t biased in including themselves. If you want to put yourself in the list, that’s fine and dandy, but for christ’s sake don’t pretend there’s no bias.

  3. Comments by Ike on June 6th, 2009 at 8:37 am |

    Glad to see that shameless self-promotion is more universal, and not just endemic to PR-blog hucksterism. (And PR/SM blogs are now a tiny fraction of what I read…)

  4. Comments by mark harrison on July 3rd, 2009 at 5:43 pm |

    The reason I stopped checking into laughable is because their whole site is pure link bait with top 10 lists for everything, no matter how insignificant and useless. They have jumped on to the whole social media bandwagon and you can tell that social media wannabees just think they are the greatest thing ever. Very depressing.

  5. Comments by Telephone systems on July 9th, 2009 at 2:23 pm |

    agree with ur short post pointing on listing your own site or blog as the #1 resource rather than giving out top credibility to others

  6. Comments by Custom term paper on July 27th, 2009 at 12:42 am |

    nowadays most of the blogs are sharing or include top posts from other bloggers for their readers or like “Monday link love” or so and more.
    why to give credit (links) to others posts and make our readers run away to other blog posts ?

  7. Comments by Jennifer Mattern on July 28th, 2009 at 9:31 pm |

    While it may sound counterintuitive, linking out to other blogs is actually an excellent way to grow your own readership. Here are a few of the reasons:

    1. When you link to other bloggers, they’re often aware of it (their blog platform may show them recent inlinks for example). If they didn’t know about you before, that might introduce them to you (a good way to meet more established bloggers in your niche - I’m relatively established in the blogging for the freelance writing niche for example, and that’s one of the ways I meet new writers / bloggers fairly regularly). When those people you link to check out your own blog, they may like it. For example, if you linked to my writing blog and I saw that link, I’d check out your site to see who you were. If I liked your blog I might subscribe, comment, or even mention your blog to my own audience as one I think they should check out.

    2. When you link to someone else’s blog, you sometimes get a trackback link in return (similar to leaving your link in their comments). That can also make them aware of your blog (or make their readers aware of your blog). Links help your search engine rankings, but more importantly they can give you direct relevant traffic of people interested in what you have to say.

    3. Sometimes linking out really is good for your readers. It’s about exposing them to things of interest that you weren’t able to cover yourself that week, but which they may be interested in reading nonetheless.

  8. Comments by gregg dourgarian on October 30th, 2009 at 11:12 pm |

    Jennifer
    Why rant on only the overtly self-promotional “Top whatever” posts? They all wreak of self-promotion and repackaged platitudes regardless of who is on the list.

    Astonishingly, personal branding experts like Chris Brogan advocate this style of writing, but it’s preponderance has made it the new spam. Trust destroying spam.

    And yuck i have some on my blog too.

  9. Comments by gregg dourgarian on October 30th, 2009 at 11:22 pm |

    whoops…got that “it’s” wrong. Gosh i hate that.

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