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Truth, Not Charm

About Naked PR

Welcome to Naked PR--a PR blog & spin-free zone run by Jennifer Mattern, dedicated to cutting through the crap in online public relations and social media issues with blunt honesty, hard questions, and a healthy dose of skepticism.

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Mommy Blogger Mayhem - A Few Quick Thoughts

Posted by Jennifer Mattern on July 31st, 2009 in Blogging, Online PR, Social Media

I really didn’t want to get too involved in the whole mommy blogger bullshit scene, but after this AdAge post, I’ve decided that it was time to say a few things. (Note: I’m posting those thoughts here instead of in a comment on the AdAge post, because I refuse to comment on any blog that [...]

How to Lose All Credibility When Posting a “Top” List

Posted by Jennifer Mattern on June 4th, 2009 in Blogging

Just a very mini-rant today after catching up on some feeds:
If you want to risk completely turning off your readers and sacrificing your site’s credibility with them when posting a “Top whatever-the-hell-it-is-this-week” list, go ahead and include yourself. Better yet, list your own site or blog as the #1 resource (because of course nobody else [...]

Want to Buy my Opinion? Just Try It

Posted by Jennifer Mattern on April 27th, 2009 in Blogging

Last week, Chris Brogan posted in support of sponsored posts or content marketing. And while it may be surprising given my strong stance against companies like Molson, I think Brogan has it right. Here’s why:
There’s nothing wrong with marketing or advertising. Yes, I know, they’re our “evil twins” and whatnot, but in the grand scheme [...]

When a Blogger is “Bought” How Much Influence do They Really Have?

Posted by Jennifer Mattern on February 12th, 2009 in Blogging

OK. I’m reviving NakedPR as a one time only thing for now. If one topic has had me burning up over the last few months, it’s been bad blogger relations, and the Molson Brew 2.0 event has been at the top of my shit list (and that’s putting it “nicely”).
I’ve avoided getting into it here, [...]

Bad Pitching and Bitching

Posted by Jennifer Mattern on July 21st, 2008 in Blogging, Online PR

Mechele Pellebon got in touch late last week, with a link to Joe Nocera’s post on the NY Times Executive Suite blog - P.R. Pitch of the Month (or Maybe the Decade). She wondered ““What would NakedPR say?” Well “Naked PR” is feeling slightly constructive today, so here’s what I think:
Pitching
The pitch came from Amanda [...]

Get Naked With Me This Summer

Posted by Jennifer Mattern on June 15th, 2008 in Blogging
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Just a quick announcement: Starting early next month, I’ll be launching a weekly e-newsletter called Get Naked. You can subscribe early if you’d like through the subscription form added to the sidebar of NakedPR.
The newsletter will have all sorts of goodies - articles, rants, and news that won’t be found here on the blog, tools [...]