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Truth, Not Charm

About Naked PR

Welcome to Naked PR--a PR blog & spin-free zone run by Jennifer Mattern, dedicated to cutting through the crap in online public relations and social media issues with blunt honesty, hard questions, and a healthy dose of skepticism.

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Mommy Blogger Mayhem - A Few Quick Thoughts

Posted by Jennifer Mattern on July 31st, 2009 in Blogging, Online PR, Social Media

I really didn’t want to get too involved in the whole mommy blogger bullshit scene, but after this AdAge post, I’ve decided that it was time to say a few things. (Note: I’m posting those thoughts here instead of in a comment on the AdAge post, because I refuse to comment on any blog that [...]

Derogatory Customer Feedback Online: Should Your Company Delete It?

Posted by Jennifer Mattern on June 8th, 2009 in Online PR

I received a reader question a little while ago related to the freedom customers have in leaving public feedback about a company, and how a company should treat derogatory comments when they have the ability to delete them. While the question specifically asks about Facebook accounts, it equally applies to company websites, blogs, and other [...]

Bad Pitching and Bitching

Posted by Jennifer Mattern on July 21st, 2008 in Blogging, Online PR

Mechele Pellebon got in touch late last week, with a link to Joe Nocera’s post on the NY Times Executive Suite blog - P.R. Pitch of the Month (or Maybe the Decade). She wondered ““What would NakedPR say?” Well “Naked PR” is feeling slightly constructive today, so here’s what I think:
Pitching
The pitch came from Amanda [...]

Blog Buzz on PR: February 11, 2008

Posted by Jennifer Mattern on February 11th, 2008 in Online PR, Press Releases, Social Media
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I’ve been intentionally avoiding the PR segment of the blogosphere recently - frankly, at times it sucks the life right out of me, and being busy with real work, house-hunting, and trying to enjoy a bit of life, I just haven’t had the patience for it.
I suppose that means it’s time to dig around looking [...]

Blog Buzz on PR: January 18, 2008

Posted by Jennifer Mattern on January 18th, 2008 in Online PR

See what’s been buzzing in the PR blog party recently. You’ll find some interesting Public Relations reads. Then again, you’ll also find some total crap. Judge for yourself:

Digital Communications is Challenging Search Engine Optimisation - Chris Norton
How to Get a Tech Journalist’s Attention - ExtremeTech
Are the PR Basics Still Relevant - Public Relations Rogue
2007 PR [...]

Do You Really Know a Rat’s Ass About PR?

Posted by Jennifer Mattern on January 16th, 2008 in Online PR, Social Media

Apparently Markus Merz doesn’t. Have you seen the BS blog post from earlier today (I guess technically yesterday at this hour)? Give it a whirl:
Big Questions that PR People are Losing Sleep Over
Damn, I’m getting sick of people not in PR acting like they know what the hell the problems with PR are. I [...]

Blog Buzz on PR: January 6, 2008

Posted by Jennifer Mattern on January 6th, 2008 in Online PR

Let’s take a look at some interesting buzz in the blogosphere on all things PR-related in this early stretch of the new year. As always, listing a post here doesn’t mean I agree with it in any way, shape, or form:

Objectivity in public relations and journalism: essential for the credibility of both professions, and [...]

Improving the Power150

Posted by Jennifer Mattern on December 17th, 2007 in Online PR

Not long ago, I posted about AdAge including Alexa rankings in the Power150 Index. Long story short, Alexa is about as unreliable of a metric as you can get in Web / blog rankings, because it’s one of the most easily manipulated data sets in existence. Aside from advertisers who truly don’t know any better, [...]

Alexa and the Power 150: What are They Thinking?

Posted by Jennifer Mattern on December 1st, 2007 in Online PR

Alexa rankings are now being factored into the Ad Age Power 150 rankings of marketing and media blogs. Let’s hear it for yet another goof in blog ranking metrics folks! I commented on Todd’s post directly, but wanted to share that comment here for you as well. Feel free to chime in with your own [...]

Weighing in on Wired

Posted by Jennifer Mattern on November 30th, 2007 in Online PR
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Somebody took a wrong turn….
Yes, I know the Chris Anderson BS has been dying down, and I’m extremely late in the game on this one. However, I saw his stunt mentioned on a forum today as though it were new news, and decided it was time to make at least a few comments. So here [...]