Online PR
Darren Rowse on Targeting and Pitching Bloggers
As promised, here is the second half of my recent interview with pro blogger Darren Rowse, on targeting bloggers and pitching bloggers with your stories or those of your clients.
The Case for Targeting Bloggers
No matter where you fall in the bloggers vs journalists debate, Darren thinks that PRs should avoid snubbing bloggers:
“One big benefit of […]
How Far Should We Really Go to Please Bloggers?
I was contacted the other night by Joe Beaulaurier of PRweb. He sent me a link to a post on BL Ochman’s blog. Ochman’s post was basically a critique of PRweb’s editorial guidelines, saying they should be more flexible in allowing more casual and promotional releases to be published through the service, because that’s the […]
Blog Buzz on PR: February 11, 2008
I’ve been intentionally avoiding the PR segment of the blogosphere recently - frankly, at times it sucks the life right out of me, and being busy with real work, house-hunting, and trying to enjoy a bit of life, I just haven’t had the patience for it.
I suppose that means it’s time to dig around looking […]
Where Does IM End and Online PR Begin?
I was talking to a friend with an SEO / Internet Marketing firm today about online press release distribution. Their company (and many like them) offer press release writing and distribution services basically only for the purposes of building backlinks and getting direct traffic. I won’t get into my usual rant tonight about how […]
Frequency in Blogging for PR
There are plenty of people blogging for different reasons, whether that be to market a company, service, or product, earn directly from blogging through ad revenue or other means, or blogging for PR value for a person, organization, or business.
One thing that all of these blogging models or motivations have in common is the fact […]
The ‘Why Memes Show I’m Better Than You’ Blog Meme
This blog meme is about the incredible influence blog memes convey. If you’re tagged, list three things in each of the below categories. Be sure to tag three new bloggers (but tag wisely… the more self-obsessed and link-share-loving your tag-ees, the more influence you must have).
Three Reasons I Think Blog Memes are Super Cool (even […]
PRweb: Giving Credit Where Credit’s Due
I’m sure it’s no secret that I’m not a fan of PRweb. However, even little old me can give credit when it’s due. So just a quickie today:
Someone pointed out an issue on a release posted to PRweb with live links. To write even remotely properly you’ll occasionally have to include a comma after […]
Do You Really Know a Rat’s Ass About PR?
Apparently Markus Merz doesn’t. Have you seen the BS blog post from earlier today (I guess technically yesterday at this hour)? Give it a whirl:
Big Questions that PR People are Losing Sleep Over
Damn, I’m getting sick of people not in PR acting like they know what the hell the problems with PR are. I […]
My Beef With Twitter (Or Why Twitter Sucks)
I was asked a little while ago what my beef with Twitter is (by Kami Huyse of MyPRPro.com). I really couldn’t care less if other people want to waste their time on Twitter. Honestly, I hardly consider them worth the time and blog space for a rant to begin with. Twitter sucks (about as much […]
Why You’re Right to be an Online PR Skeptic
This post is in response to Online PR: Sceptics in the House by Greg Smith of The PR Lab. I’m posting it here instead of in his comments, because I refuse to comment on a blog that requires you to register first… good PR doesn’t include making your readers work hard just to reach you […]
