This post is in response to Frank Pasquale’s “Assessing Algorithmic Authority” which was in turn in response to Clay Shirky’s “A Speculative Post on the Idea of Algorithmic Authority.” I attempted to leave this in comment form on Frank’s post, but kept getting errors (I hate when that happens), so lucky you — you get [...]

I don’t visit PRWeb often these days, since I don’t work in release distribution and media relations anymore. Today I stopped by to look for an archived version of a client’s release that was distributed there, and to say I was turned off by the recent design changes would be a serious understatement. Since a [...]

Today let’s chat about a tool from David McInnis, brought to my attention a little while ago by Joe Beaulaurier: PeoplePond.
The site is billed as a “personal SEO” tool, to assist in personal branding. But do we really need one?  So far I’m not convinced. But I don’t know. Maybe I’m just a bad example.
Elastic [...]

(Note: Not all of my concerns here about social media releases are directly related to Todd’s comments. This post is part interview, part rambling, and chock full of my always-unsolicited opinions.)
I don’t think it’s really a secret - I’m not a huge fan of the social media release (SMR). I raised some criticisms / concerns [...]

I’ve been asked repeatedly by clients and those simply coming to me for advice to write an e-book dealing with press release writing, especially as it applies to webmasters and online entrepreneurs. I just put together a short e-book on the subject yesterday, targeting the DIY type looking for a little bit of guidance. It’s [...]

I write press releases for online clients. I write a lot of them. Many of my clients ultimately choose to distribute their press releases through PRweb (I actually hate to think of exactly how much money I’ve pushed their way). So logic would say I should sign up as an affiliate with PRweb / PRweb [...]

I was finally paging through my April issue of Wired magazine today. There’s a really interesting article on radical transparency among tech-oriented companies (the practice of being totally, or at least very, transparent about what you’re up to with the public… such as product development information and such through business blogging.) It’s a good [...]

I have several public relations and marketing templates currently available. They’re free to use - just please don’t re-post them somewhere or distribute them (and don’t link directly to any .pdf files if you choose to mention them please). Otherwise, enjoy. I hope you find these ones useful, and if there are others that you’d [...]

If you follow the PR industry, you’ve likely seen the term “social media press release” thrown a lot lately, and more recently the “social media newsroom.” PR 2.0 has certainly arrived. But is that a good thing?

Blogs can be used in marketing, to share information, and can even be a viable online business opportunity on their own. There are also public relations benefits of blogging. Here are a few: