PR Tools
Press Releases Made Easy E-Book
I’ve been asked repeatedly by clients and those simply coming to me for advice to write an e-book dealing with press release writing, especially as it applies to webmasters and online entrepreneurs. I just put together a short e-book on the subject yesterday, targeting the DIY type looking for a little bit of guidance. It’s […]
Why I’m Not a PRweb Affiliate
I write press releases for online clients. I write a lot of them. Many of my clients ultimately choose to distribute their press releases through PRweb (I actually hate to think of exactly how much money I’ve pushed their way). So logic would say I should sign up as an affiliate with PRweb / PRweb […]
Radical Transparency
I was finally paging through my April issue of Wired magazine today. There’s a really interesting article on radical transparency among tech-oriented companies (the practice of being totally, or at least very, transparent about what you’re up to with the public… such as product development information and such through business blogging.) It’s a good […]
Free Marketing and PR Templates
I have several public relations and marketing templates currently available. They’re free to use - just please don’t re-post them somewhere or distribute them (and don’t link directly to any .pdf files if you choose to mention them please). Otherwise, enjoy. I hope you find these ones useful, and if there are others that you’d […]
Social Media Press Releases: A Step Forward or Two Steps Back?
If you follow the PR industry, you’ve likely seen the term “social media press release” thrown a lot lately, and more recently the “social media newsroom.” PR 2.0 has certainly arrived. But is that a good thing?
Online PR: Benefits of Blogging
Blogs can be used in marketing, to share information, and can even be a viable online business opportunity on their own. There are also public relations benefits of blogging. Here are a few:
Cheap Automatic Press Releases or Complete Crap?
What is it?
PR-O-Matic’s press release generating software - it’s a simple tool where you input various portions of your press release content, and it spits out a formatted press release, including code to include it directly on your website.
PR vs. Traditional Link-Building
There was a question on a webmasters’ forum that I came across this morning, asking which was better: public relations or link-building? Of course, I’d say PR. If anything, strong PR efforts can lead to better backlinks than many more traditional backlink-generating methods. Here’s why:
