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Truth, Not Charm

About Naked PR

Welcome to Naked PR--a PR blog & spin-free zone run by Jennifer Mattern, dedicated to cutting through the crap in online public relations and social media issues with blunt honesty, hard questions, and a healthy dose of skepticism.

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PRWeb Changes: A Few Suggestions, Questions, and Gripes

Posted by Jennifer Mattern on July 6th, 2009 in PR Tools, Press Releases

I don’t visit PRWeb often these days, since I don’t work in release distribution and media relations anymore. Today I stopped by to look for an archived version of a client’s release that was distributed there, and to say I was turned off by the recent design changes would be a serious understatement. Since a [...]

The SMR Revisited: With Todd Defren

Posted by Jennifer Mattern on June 4th, 2008 in General, PR Tools, Press Releases, Social Media

(Note: Not all of my concerns here about social media releases are directly related to Todd’s comments. This post is part interview, part rambling, and chock full of my always-unsolicited opinions.)
I don’t think it’s really a secret - I’m not a huge fan of the social media release (SMR). I raised some criticisms / concerns [...]

Blog Buzz on PR: February 11, 2008

Posted by Jennifer Mattern on February 11th, 2008 in Online PR, Press Releases, Social Media
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I’ve been intentionally avoiding the PR segment of the blogosphere recently - frankly, at times it sucks the life right out of me, and being busy with real work, house-hunting, and trying to enjoy a bit of life, I just haven’t had the patience for it.
I suppose that means it’s time to dig around looking [...]

PRweb: Giving Credit Where Credit’s Due

Posted by Jennifer Mattern on January 16th, 2008 in Press Releases, Social Media

I’m sure it’s no secret that I’m not a fan of PRweb. However, even little old me can give credit when it’s due. So just a quickie today:
Someone pointed out an issue on a release posted to PRweb with live links. To write even remotely properly you’ll occasionally have to include a comma after [...]

Archive Your Press Releases You Idiot

Posted by Jennifer Mattern on September 10th, 2007 in Press Releases, Social Media

That’s one of those little things I find myself muttering under my breath when talking to the occasional unenlightened Webpreneur. A lot of online business owners and webmasters not only aren’t aware that a press release archive would be good for them, but they actually refuse to post their press releases on their company site.
Now [...]

Big List of Free Press Release Distribution Sites

Posted by Jennifer Mattern on July 29th, 2007 in Press Releases, Social Media

Last edited on June 4, 2008.
As promised, here is a big list of free press release distribution sites (something I’m very commonly asked for by clients in the webmaster / online business world).
Disclaimer: I in no way advocate the mass-submitting of press releases using automatic submission tools, or even manually submitting to large numbers of [...]

Effective Free Press Release Distribution in 5 Easy Steps

Posted by Jennifer Mattern on July 16th, 2007 in Press Releases

Here are a few very common questions I receive from webmasters and online entrepreneurs who are interested in using press releases to promote their sites or companies:

Do I really need to pay a site like PRweb to distribute my press release for me?
Can I distribute my press release by myself?
Do you have a list of [...]

Press Releases Made Easy E-Book

Posted by Jennifer Mattern on May 6th, 2007 in Naked PR, PR Tools, Press Releases
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I’ve been asked repeatedly by clients and those simply coming to me for advice to write an e-book dealing with press release writing, especially as it applies to webmasters and online entrepreneurs. I just put together a short e-book on the subject yesterday, targeting the DIY type looking for a little bit of guidance. It’s [...]

Why I’m Not a PRweb Affiliate

Posted by Jennifer Mattern on April 27th, 2007 in PR News, PR Tools, Press Releases, Social Media

I write press releases for online clients. I write a lot of them. Many of my clients ultimately choose to distribute their press releases through PRweb (I actually hate to think of exactly how much money I’ve pushed their way). So logic would say I should sign up as an affiliate with PRweb / PRweb [...]

What Press Releases Aren’t

Posted by Jennifer Mattern on April 22nd, 2007 in PR News, Press Releases, Social Media

There’s one thing in particular that drives me crazy in working with webmasters on press release writing and distribution. Far too many honestly believe that “press releases” and “articles” are the same thing. I stumbled upon a job posting where someone was looking for a press release writer this evening. Here are a [...]