Press Releases
Blog Buzz on PR - 4/9/2007
Since I’ve been somewhat neglectful of NakedPR lately (while I’ve been busy launching a new freelance writing jobs blog and gearing up to launch two new tech blogs among other things), let’s see what’s been going on in the PR blogging world lately from a few of my favorites:
The Secret Formula for Perfect Press Releases
Writing press releases that get results (as in media coverage, blog coverage, etc.) doesn’t have to be difficult. As a matter of fact, there’s a pretty simple formula for effective press releases. Even though it’s not technically a “secret,” it can sure seem that way with as often as it’s ignored. Here’s the “secret” formula […]
7 Signs That Your Press Release Sucks
I’m constantly asked to give basic feedback on press releases, and hired to edit from scratch. While I normally reserve free feedback to releases posted publicly (so others can learn from the mistakes), even that is feeling like a waste of my time. Frankly, the same mistakes keep popping up (so apparently people aren’t “learning” […]
Free Marketing and PR Templates
I have several public relations and marketing templates currently available. They’re free to use - just please don’t re-post them somewhere or distribute them (and don’t link directly to any .pdf files if you choose to mention them please). Otherwise, enjoy. I hope you find these ones useful, and if there are others that you’d […]
Social Media Press Releases: A Step Forward or Two Steps Back?
If you follow the PR industry, you’ve likely seen the term “social media press release” thrown a lot lately, and more recently the “social media newsroom.” PR 2.0 has certainly arrived. But is that a good thing?
The Hypocrisy of PRweb
I suppose you can say I’m not the biggest fan of PRWeb. I don’t quite hate the company, and have sent quite a few of my clients their way spending the “big bucks” for top placement… I just don’t think they’re a terribly credible source to be offering information about effective Public Relations. Today I […]
Cheap Automatic Press Releases or Complete Crap?
What is it?
PR-O-Matic’s press release generating software - it’s a simple tool where you input various portions of your press release content, and it spits out a formatted press release, including code to include it directly on your website.
PR vs. Traditional Link-Building
There was a question on a webmasters’ forum that I came across this morning, asking which was better: public relations or link-building? Of course, I’d say PR. If anything, strong PR efforts can lead to better backlinks than many more traditional backlink-generating methods. Here’s why:
Get High Quality Backlinks With Press Releases
Many webmasters and online business owners simply look at press releases as a means for getting quick backlinks to their websites. Many look for the immediate benefit, rather than understanding how press releases actually work, and how (when used effectively) they can bring high quality, permanent backlinks from authority sites. Here, I’ll do my best […]
When Not to Write a Press Release - Website Launches
There are plenty of reasons to write a press release to gain publicity for a business, organization, person, or website. However, press release writing can be overused. One of the most common press release ideas that I see overused is the launch of a new website.
