How can business owners and PR professionals successfully pitch stories to bloggers? Darren Rowse of ProBlogger.net weighs in with his advice in this second segment of our two-part interview.
Does the potential for anonymity in social media bring out the liars in us? From lying about credentials to creating sock puppet accounts, let’s explore some social media lies.
When it comes to blogger relations and swag, it’s time for some “mommy bloggers” to stop acting like entitled children and behave more like the business owners they are.
PR professionals have a history of attacking sponsored posts as unethical or bad for blogging in general. But where PR pros often go wrong is assuming blogging is, or should be, solely a PR tool. Here’s why PR folks need to step back and reconsider their stance on sponsored blog posts.
Molson’s Brew 2.0 event is a prime example of bad blogger relations with poor targeting and an overemphasis on generic “influencers.”