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	Comments on: Improving the Power150	</title>
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	<link>https://nakedpr.com/improving-the-power150/</link>
	<description>Truth. Not Charm.</description>
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		<title>
		By: David Binkowski		</title>
		<link>https://nakedpr.com/improving-the-power150/#comment-28</link>

		<dc:creator><![CDATA[David Binkowski]]></dc:creator>
		<pubDate>Thu, 20 Dec 2007 05:16:34 +0000</pubDate>
		<guid isPermaLink="false">http://nakedpr.com/2007/12/17/improving-the-power150/#comment-28</guid>

					<description><![CDATA[Realistically the &quot;Power 150&quot; is somewhat of a joke because all of the metrics can be rigged and are only based on a limited number of metrics, all based on old school thinking -- if the masses like it then it must be good, to which I say &quot;Apply that logic to N&#039;Sync, Milli Vanilli and Spice Girls.&quot; :P

Back in the day, when I worked as a webmonkey, I was told by our metrics guy that we should delete 1/3 of our site&#039;s pages because they accounted for the least amount of traffic and wouldn&#039;t be missed.

My rebuttal was &quot;But what was the goal?&quot;, meaning if I invited 20 physicians to an event via a form on the site  and all 20 responded, then I met my goal -- 20 out of 20. Sure, it only means 20 unique visitors, but success was 100%. My blog has regular readers from the top PR, advertising and Fortune 50 companies because I don&#039;t want Joe Blow subscribing. Sure, it&#039;s nice, but realistically what I blog about is of no interest to them -- because that&#039;s not the goal.

Me thinks your Power150 needs re-thinkin&#039;.]]></description>
			<content:encoded><![CDATA[<p>Realistically the &#8220;Power 150&#8221; is somewhat of a joke because all of the metrics can be rigged and are only based on a limited number of metrics, all based on old school thinking &#8212; if the masses like it then it must be good, to which I say &#8220;Apply that logic to N&#8217;Sync, Milli Vanilli and Spice Girls.&#8221; 😛</p>
<p>Back in the day, when I worked as a webmonkey, I was told by our metrics guy that we should delete 1/3 of our site&#8217;s pages because they accounted for the least amount of traffic and wouldn&#8217;t be missed.</p>
<p>My rebuttal was &#8220;But what was the goal?&#8221;, meaning if I invited 20 physicians to an event via a form on the site  and all 20 responded, then I met my goal &#8212; 20 out of 20. Sure, it only means 20 unique visitors, but success was 100%. My blog has regular readers from the top PR, advertising and Fortune 50 companies because I don&#8217;t want Joe Blow subscribing. Sure, it&#8217;s nice, but realistically what I blog about is of no interest to them &#8212; because that&#8217;s not the goal.</p>
<p>Me thinks your Power150 needs re-thinkin&#8217;.</p>
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		<title>
		By: Todd And		</title>
		<link>https://nakedpr.com/improving-the-power150/#comment-27</link>

		<dc:creator><![CDATA[Todd And]]></dc:creator>
		<pubDate>Mon, 17 Dec 2007 21:34:03 +0000</pubDate>
		<guid isPermaLink="false">http://nakedpr.com/2007/12/17/improving-the-power150/#comment-27</guid>

					<description><![CDATA[This conversation has been very helpful, Jenn.  Thank you.  For the record, we decreased the weight of Alexa last week and are currently in the process of reviewing/testing other metrics.]]></description>
			<content:encoded><![CDATA[<p>This conversation has been very helpful, Jenn.  Thank you.  For the record, we decreased the weight of Alexa last week and are currently in the process of reviewing/testing other metrics.</p>
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