Measurement & Metrics Posts
Can algorithmic tools, like Google’s PageRank, really determine or predict the authority of a blog? Find out why these tools aren’t necessarily better than human rankings, and why they might even be worse.
Do you trust blog influence rankings like AdAge’s Power150 Index? You probably shouldn’t. Metrics used are faulty and easily manipulated by those in-the-know. In this post I offer some requested feedback on improving those rankings.
Ad Age announced they’re adding Alexa as a ranking factor in their Power 150 Index. Find out why relying on Alexa as a metric is problematic when evaluating websites’ authority or influence.