News & Updates
The Stigma of Sponsored Blog Posts (& Why PR Pros Need to Step Back)
PR professionals have a history of attacking sponsored posts as unethical or bad for blogging in general. But where PR pros often go wrong is assuming blogging is, or should be, solely a PR tool. Here’s why PR folks need to step back and reconsider their stance on sponsored blog posts.
read moreWhen a Blogger is “Bought” How Much Influence do They Really Have?
Molson’s Brew 2.0 event is a prime example of bad blogger relations with poor targeting and an overemphasis on generic “influencers.”
read moreBad Pitching and Bitching: Should Journalists Expose a Bad PR Pitch?
Sometimes PR pros miss their mark with poorly-targeted press releases. Others are downright careless. But what happens when one of these “bad” pitches ends up in a journalist’s inbox? Is it appropriate to call the PR rep out?
read moreSocial Media and Stupidity
Prejudices against youth in the workplace (the supposed “digital generation”) revolve around claims that the under-30 crowd is entitled, “dumb,” or dis-loyal to employers. But what if the problem is rooted on the other side of the hiring (and reporting) equation?
read moreIf PR Pros and Bloggers Played Nice
PR pros and bloggers love to complain about each other. At the same time, both groups sometimes need each other. But are the complaints and demands of either group fair or realistic?
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