News & Updates
When it comes to blogger relations and swag, it’s time for some “mommy bloggers” to stop acting like entitled children and behave more like the business owners they are.
PR professionals have a history of attacking sponsored posts as unethical or bad for blogging in general. But where PR pros often go wrong is assuming blogging is, or should be, solely a PR tool. Here’s why PR folks need to step back and reconsider their stance on sponsored blog posts.
Molson’s Brew 2.0 event is a prime example of bad blogger relations with poor targeting and an overemphasis on generic “influencers.”
Sometimes PR pros miss their mark with poorly-targeted press releases. Others are downright careless. But what happens when one of these “bad” pitches ends up in a journalist’s inbox? Is it appropriate to call the PR rep out?
Prejudices against youth in the workplace (the supposed “digital generation”) revolve around claims that the under-30 crowd is entitled, “dumb,” or dis-loyal to employers. But what if the problem is rooted on the other side of the hiring (and reporting) equation?