Comments on: Why Do PR Professionals Still Not Understand Blogging? https://nakedpr.com/why-do-pr-professionals-still-not-understand-blogging/ Truth. Not Charm. Fri, 14 Aug 2026 15:43:16 +0000 hourly 1 https://wordpress.org/?v=7.1 By: Daryl Willcox https://nakedpr.com/why-do-pr-professionals-still-not-understand-blogging/#comment-275 Thu, 30 Aug 2007 07:42:08 +0000 http://nakedpr.com/2007/08/02/why-do-pr-professionals-still-not-understand-blogging/#comment-275 I agree there is a critical need for ‘traditional’ PR professionals to understand and engage with social media, but too many would rather talk theory than get into action. That’s really discouraging to people who want to share techniques and strategies for online PR, but I believe it is worth persevering in order to ensure PR takes its place the centre of digital marketing instead of becoming a sideline.
Let’s keep educating clients and our peers.

]]> By: Jenn https://nakedpr.com/why-do-pr-professionals-still-not-understand-blogging/#comment-274 Thu, 23 Aug 2007 18:23:12 +0000 http://nakedpr.com/2007/08/02/why-do-pr-professionals-still-not-understand-blogging/#comment-274 I think one of the big problems we face is the authority factor. The truth of the matter is that most of the PR professionals who truly understand blogging and other online media tools aren’t the big wigs and the big firm reps with the built-in following to harp on their every word. The people who best understand PR’s potential role in the new media are those who have been intimately involved in these tools from the beginning (and not on the development end). Many of these people are either A) young and more naturally involved with the changing technologies as they happen, or B) relatively unknown b/c they’ve been working in a rather narrow field of PR (or both).

Personally, I’ve gotten a bit worn out trying to talk to PR people about online PR. With the exception of a few, most act like sheep in this arena, and they blindly follow the people that they know, even if that person doesn’t know what the hell they’re talking about. The worst part is that they really do believe they understand the tools and how to use them most effectively, and they can speak intelligently, so it’s easy to believe them if you don’t know any better.

PR people really do need to get more in touch with technology trends as opposed to PR trends if they want to make significant progress. They need to stop alienating themselves from the marketing and sales sides of things, when they’re so integrated on the Web. And they need to stop entering every fad they can find just because they feel stupid for being so far behind for so long.

The Facebook craze is my latest pet peeve (infuriating actually, although I haven’t had time to properly post on the subject). I’ll touch on that later though.

So the short answer to your question (haha) is no, we’re not doing all we can to educate our traditional counterparts on the value of online PR. But when we do try, they rarely pay attention, so frankly, our time is better spent educating our clients instead, and letting the rest look like idiots when they finally realize how clueless they often are.

]]> By: Melanie Seasons https://nakedpr.com/why-do-pr-professionals-still-not-understand-blogging/#comment-273 Mon, 20 Aug 2007 23:39:16 +0000 http://nakedpr.com/2007/08/02/why-do-pr-professionals-still-not-understand-blogging/#comment-273 Hi Jenn –

Amen to that! But I do wonder if we, as digital PR representatives, are really doing all we can to educate our traditional counterparts on the value of online PR. It seems like there are way too many blog posts about the problem and not enough about the solution.

Any thoughts?

P.S. I’ve been lurking on and off for a while, but this post inspired me to comment 🙂

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