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Truth, Not Charm

About Naked PR

Welcome to Naked PR--a PR blog & spin-free zone run by Jennifer Mattern, dedicated to cutting through the crap in online public relations and social media issues with blunt honesty, hard questions, and a healthy dose of skepticism.

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Is PR a Lost Cause?

Posted by Jennifer Mattern on May 30th, 2008 in PR News

I talked recently about PR stereotypes, and Judy Gombita of PR Conversations just sent a link to this post: Is PR Innately Immoral?
Since the topic seems to be on a lot of blogs lately, I’d like to give my $.02.
Is there an image problem?
Yes. Absolutely. PR people suck at PR for the industry itself.
Is our [...]

PR for the Public Relations Industry

Posted by Jennifer Mattern on May 27th, 2008 in PR News

Greg Smith of The PR Lab recently commented here that “there’s the problem - we don’t do enough PR to correct the impression’s people have.” His comment was in relation to this post (PR Pros: A Bunch of Shady Sex-Crazed Skirts), which looks at some of the stereotypes people have of PR practitioners (that we’re [...]

If PRs and Bloggers Played Nice

Posted by Jennifer Mattern on May 26th, 2008 in Social Media

I don’t know about you, but I’m sick and tired of hearing about so-and-so blacklisting PR firms, or PR people blacklisting bloggers. For christ’s sake, who the hell cares?
PRs are still going to pitch their stories. We’re like dogs… if our actions are validated, we’re not going to change them. If we pitch to blogs [...]

Stupid PR Quote of the Week: May 19, 2008

Posted by Jennifer Mattern on May 19th, 2008 in Social Media

With all of the crap going around about Gina Trapani’s latest PR blacklist, it seems fitting that the latest ridiculous quote from the PR blogosphere be along those lines (and I’ll be addressing the issue of blog pitches again a post or two down the road). But for now:
The Offender: Matt Haughey
The Source: Stop Asking, [...]

PR Pros: A Bunch of Shady Sex-Crazed Skirts

Posted by Jennifer Mattern on May 16th, 2008 in PR News

OK. So maybe some of us are just two out of the three, but still….
Seriously, let’s talk about stereotypes of the Public Relations industry and its professionals. I came across two posts tonight that leave me a little bit concerned and a whole lot amused.

PR and the ‘Chick Factor’: What Kent State Learned About the [...]

Customer Complaints and Virtual Bitch Slaps: Dealing With Web-Based Criticism

Posted by Jennifer Mattern on May 14th, 2008 in Social Media

Today anyone can publish anything, positive or negative, about you or your company quickly and easily. A blogger can rant about you (no surprise here). One of your customers can send out a scathing review to all of their social network “friends.” You could be bashed by a popular twitterer. You could find a nasty [...]

Do People Really Trust Bloggers?

Posted by Jennifer Mattern on May 13th, 2008 in General

I know I’ve been talking a bit much about blogging lately, and I’m not going to stop just yet. I was sent a link a while ago to a data chart from Forrester Research highlighting sources that people trust the most when it comes to information about products and services.
Not surprisingly, the results show that [...]

Facebook Sucks: A New Perspective

Posted by Jennifer Mattern on May 11th, 2008 in General

Today a comment was left on my post, Top Ten Reasons Facebook Sucks, that I thought was intelligent enough as well as amusing enough to highlight in its own post (you can still find the comment on the original post as well). This perspective comes from a reader named Simone and goes a bit beyond [...]

Darren Rowse on Targeting and Pitching Bloggers

Posted by Jennifer Mattern on May 6th, 2008 in Social Media

As promised, here is the second half of my recent interview with pro blogger Darren Rowse, on targeting bloggers and pitching bloggers with your stories or those of your clients.

The Case for Targeting Bloggers
No matter where you fall in the bloggers vs journalists debate, Darren thinks that PRs should avoid snubbing bloggers:
“One big benefit of [...]

Stupid PR Quote of the Week: May 4, 2008

Posted by Jennifer Mattern on May 4th, 2008 in PR News

Normally the “stupid PR quote of the week” will focus on rumblings in the overall PR blog party. But I’m going to kick it off again with something a little different… a quote from a book I (finally) started working through this weekend.
The Offender: David Meerman Scott
The Source: The New Rules of Marketing & PR
The [...]