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Truth, Not Charm

About Naked PR

Welcome to Naked PR--a PR blog & spin-free zone run by Jennifer Mattern, dedicated to cutting through the crap in online public relations and social media issues with blunt honesty, hard questions, and a healthy dose of skepticism.

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Naked PR No More

Posted by Jennifer Mattern on July 27th, 2008 in Naked PR

After a lot of thought recently, I’ve decided that it’s time to let go of Naked PR.
Obviously this decision was recent. There were actually several new features planned for the site, including a newsletter that was due to launch tomorrow.
So why leave? I haven’t really made it a secret that I’ve been moving out of [...]

Bad Pitching and Bitching

Posted by Jennifer Mattern on July 21st, 2008 in Blogging, Online PR

Mechele Pellebon got in touch late last week, with a link to Joe Nocera’s post on the NY Times Executive Suite blog - P.R. Pitch of the Month (or Maybe the Decade). She wondered ““What would NakedPR say?” Well “Naked PR” is feeling slightly constructive today, so here’s what I think:
Pitching
The pitch came from Amanda [...]

Blog Upgrade Quirks

Posted by Jennifer Mattern on July 18th, 2008 in Naked PR
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I loved the look of some of the new features in Wordpress 2.6, which was just released, so I decided to make NakedPR my guinea pig (it needed to be upgraded anyway - was still on the old 2.2 or something). Even with that big of an upgrade in one shot, things seem OK so [...]

Jill Lublin on the New Promotional Environment

Posted by Jennifer Mattern on July 14th, 2008 in PR News
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Note: The following is a guest post from Jill Lublin, co-author of Guerrilla Publicity. Jill is currently on a virtual blog tour promoting her new book, Get Noticed… Get Referrals: Build Your Client Base and Your Business by Making a Name for Yourself. 

I’m sure you’ve noticed how business has changed. We’ve left the era when [...]

Social Media and Stupidity

Posted by Jennifer Mattern on July 7th, 2008 in General

OK. The recent Toronto Star article by Lisa Summers (”Are They the Dumbest Generation?”) didn’t limit itself to social media, but the Digital Age as a whole. And Heather already beat me to it. Still, I think it’s worth commenting on here, with social media being attributed even in part to my generation’s apparent lack [...]

Journalism is Dead?

Posted by Jennifer Mattern on July 2nd, 2008 in PR News

Thanks to Judy Gombita for passing along yet another rant-inspiring link.
From Neville Hobson - New Media Academic Summit 2008:
“Agrees with Rick, journalism is dead. If everyone is a communicator, what is their role. We’ve got to add something of value to our clients that’s strategic and beyond press releases.”
Awww shit man! You mean we actually [...]