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Truth, Not Charm

About Naked PR

Welcome to Naked PR--a PR blog & spin-free zone run by Jennifer Mattern, dedicated to cutting through the crap in online public relations and social media issues with blunt honesty, hard questions, and a healthy dose of skepticism.

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Algorithmic Authority and Why it Can’t be Trusted

Posted by Jennifer Mattern on November 21st, 2009 in PR Tools, Social Media

This post is in response to Frank Pasquale’s “Assessing Algorithmic Authority” which was in turn in response to Clay Shirky’s “A Speculative Post on the Idea of Algorithmic Authority.” I attempted to leave this in comment form on Frank’s post, but kept getting errors (I hate when that happens), so lucky you — you get [...]

Mommy Blogger Mayhem - A Few Quick Thoughts

Posted by Jennifer Mattern on July 31st, 2009 in Blogging, Online PR, Social Media

I really didn’t want to get too involved in the whole mommy blogger bullshit scene, but after this AdAge post, I’ve decided that it was time to say a few things. (Note: I’m posting those thoughts here instead of in a comment on the AdAge post, because I refuse to comment on any blog that [...]

PRWeb Changes: A Few Suggestions, Questions, and Gripes

Posted by Jennifer Mattern on July 6th, 2009 in PR Tools, Press Releases

I don’t visit PRWeb often these days, since I don’t work in release distribution and media relations anymore. Today I stopped by to look for an archived version of a client’s release that was distributed there, and to say I was turned off by the recent design changes would be a serious understatement. Since a [...]

Derogatory Customer Feedback Online: Should Your Company Delete It?

Posted by Jennifer Mattern on June 8th, 2009 in Online PR

I received a reader question a little while ago related to the freedom customers have in leaving public feedback about a company, and how a company should treat derogatory comments when they have the ability to delete them. While the question specifically asks about Facebook accounts, it equally applies to company websites, blogs, and other [...]

How to Lose All Credibility When Posting a “Top” List

Posted by Jennifer Mattern on June 4th, 2009 in Blogging

Just a very mini-rant today after catching up on some feeds:
If you want to risk completely turning off your readers and sacrificing your site’s credibility with them when posting a “Top whatever-the-hell-it-is-this-week” list, go ahead and include yourself. Better yet, list your own site or blog as the #1 resource (because of course nobody else [...]

PeoplePond: Do We Really Need New Tools for Personal SEO?

Posted by Jennifer Mattern on May 1st, 2009 in PR Tools, Social Media

Today let’s chat about a tool from David McInnis, brought to my attention a little while ago by Joe Beaulaurier: PeoplePond.
The site is billed as a “personal SEO” tool, to assist in personal branding. But do we really need one?  So far I’m not convinced. But I don’t know. Maybe I’m just a bad example.
Elastic [...]

What Constitutes Tweet Spam?

Posted by Jennifer Mattern on April 30th, 2009 in Social Media

Asking lots of questions this week, and hearing some interesting thoughts–today let’s talk about spam on Twitter. What constitutes tweet spam in your eyes, and what’s simply good old marketing? This issue has been on my mind for a while, ever since Dave Fleet’s post on Guy Kawasaki and ghost-tweeting (my issue being “should someone [...]

Are Your Comment Policies Hurting Your Conversations?

Posted by Jennifer Mattern on April 29th, 2009 in General

I’m a strong believer that communications professionals (especially in PR and social media areas) have a responsibility to be somewhat liberal in their comment policies on blogs, networks, etc. Why? Because I don’t think you can really advocate for building conversations if you aren’t open to them yourself–even if they may get a bit heated.
NakedPR [...]

Social Media Superheros and the Domino’s Debacle

Posted by Jennifer Mattern on April 28th, 2009 in PR News, Social Media

Just a quick thought and a few questions today:
When the whole Domino’s issue went abuzz in SM land, all I could really think was “Don’t they have more important things to worry about? Like learning how to make a pizza that doesn’t taste like cardboard?” (I don’t know. I’m a native New Yorker, so good [...]

Want to Buy my Opinion? Just Try It

Posted by Jennifer Mattern on April 27th, 2009 in Blogging

Last week, Chris Brogan posted in support of sponsored posts or content marketing. And while it may be surprising given my strong stance against companies like Molson, I think Brogan has it right. Here’s why:
There’s nothing wrong with marketing or advertising. Yes, I know, they’re our “evil twins” and whatnot, but in the grand scheme [...]