I received a reader question a little while ago related to the freedom customers have in leaving public feedback about a company, and how a company should treat derogatory comments when they have the ability to delete them. While the question specifically asks about Facebook accounts, it equally applies to company websites, blogs, and other [...]
How to Lose All Credibility When Posting a “Top” List
Just a very mini-rant today after catching up on some feeds:
If you want to risk completely turning off your readers and sacrificing your site’s credibility with them when posting a “Top whatever-the-hell-it-is-this-week” list, go ahead and include yourself. Better yet, list your own site or blog as the #1 resource (because of course nobody else [...]
PeoplePond: Do We Really Need New Tools for Personal SEO?
Today let’s chat about a tool from David McInnis, brought to my attention a little while ago by Joe Beaulaurier: PeoplePond.
The site is billed as a “personal SEO” tool, to assist in personal branding. But do we really need one? So far I’m not convinced. But I don’t know. Maybe I’m just a bad example.
Elastic [...]
What Constitutes Tweet Spam?
Asking lots of questions this week, and hearing some interesting thoughts–today let’s talk about spam on Twitter. What constitutes tweet spam in your eyes, and what’s simply good old marketing? This issue has been on my mind for a while, ever since Dave Fleet’s post on Guy Kawasaki and ghost-tweeting (my issue being “should someone [...]
Are Your Comment Policies Hurting Your Conversations?
I’m a strong believer that communications professionals (especially in PR and social media areas) have a responsibility to be somewhat liberal in their comment policies on blogs, networks, etc. Why? Because I don’t think you can really advocate for building conversations if you aren’t open to them yourself–even if they may get a bit heated.
NakedPR [...]
Social Media Superheros and the Domino’s Debacle
Just a quick thought and a few questions today:
When the whole Domino’s issue went abuzz in SM land, all I could really think was “Don’t they have more important things to worry about? Like learning how to make a pizza that doesn’t taste like cardboard?” (I don’t know. I’m a native New Yorker, so good [...]
Want to Buy my Opinion? Just Try It
Last week, Chris Brogan posted in support of sponsored posts or content marketing. And while it may be surprising given my strong stance against companies like Molson, I think Brogan has it right. Here’s why:
There’s nothing wrong with marketing or advertising. Yes, I know, they’re our “evil twins” and whatnot, but in the grand scheme [...]
The Simple Life
The new theme is officially up and ready to go, back to regular posting tomorrow. But first, let’s look at some changes so readers can find their way around and understand why things are as they are:
Comments on old posts will remain closed. In the top nav bar, you’ll notice there’s a new comment policy [...]
Refreshed and Ready for More
Boo! I’m back. Well, Monday I’ll be back… if the new theme comes to me coded without issues tomorrow (and I expect it will be fine).
Sorry folks. More rants underway, and we’ll have a somewhat full plate next week–sponsored blog posts, the gimme gimmes, comment linking, tweet spam, personal SEO, and dough boys. Fun stuff.
When a Blogger is “Bought” How Much Influence do They Really Have?
OK. I’m reviving NakedPR as a one time only thing for now. If one topic has had me burning up over the last few months, it’s been bad blogger relations, and the Molson Brew 2.0 event has been at the top of my shit list (and that’s putting it “nicely”).
I’ve avoided getting into it here, [...]

