Author Archive
Life 2.0: Social Media Obsessions and Virtual Inhibitions
The beauty of social media is that it helps to bring us together. We can meet new friends half-way around the world. We can meet colleagues we otherwise might never know. We can meet and work with clients virtually. We can re-connect with old classmates, friends, or loved ones. We can find the hottest news [...]
Stupid PR Quote of the Week: May 19, 2008
With all of the crap going around about Gina Trapani’s latest PR blacklist, it seems fitting that the latest ridiculous quote from the PR blogosphere be along those lines (and I’ll be addressing the issue of blog pitches again a post or two down the road). But for now:
The Offender: Matt Haughey
The Source: Stop Asking, [...]
PR Pros: A Bunch of Shady Sex-Crazed Skirts
OK. So maybe some of us are just two out of the three, but still….
Seriously, let’s talk about stereotypes of the Public Relations industry and its professionals. I came across two posts tonight that leave me a little bit concerned and a whole lot amused.
PR and the ‘Chick Factor’: What Kent State Learned About the [...]
Customer Complaints and Virtual Bitch Slaps: Dealing With Web-Based Criticism
Today anyone can publish anything, positive or negative, about you or your company quickly and easily. A blogger can rant about you (no surprise here). One of your customers can send out a scathing review to all of their social network “friends.” You could be bashed by a popular twitterer. You could find a nasty [...]
Do People Really Trust Bloggers?
I know I’ve been talking a bit much about blogging lately, and I’m not going to stop just yet. I was sent a link a while ago to a data chart from Forrester Research highlighting sources that people trust the most when it comes to information about products and services.
Not surprisingly, the results show that [...]
Facebook Sucks: A New Perspective
Today a comment was left on my post, Top Ten Reasons Facebook Sucks, that I thought was intelligent enough as well as amusing enough to highlight in its own post (you can still find the comment on the original post as well). This perspective comes from a reader named Simone and goes a bit beyond [...]
Darren Rowse on Targeting and Pitching Bloggers
As promised, here is the second half of my recent interview with pro blogger Darren Rowse, on targeting bloggers and pitching bloggers with your stories or those of your clients.
The Case for Targeting Bloggers
No matter where you fall in the bloggers vs journalists debate, Darren thinks that PRs should avoid snubbing bloggers:
“One big benefit of [...]
Stupid PR Quote of the Week: May 4, 2008
Normally the “stupid PR quote of the week” will focus on rumblings in the overall PR blog party. But I’m going to kick it off again with something a little different… a quote from a book I (finally) started working through this weekend.
The Offender: David Meerman Scott
The Source: The New Rules of Marketing & PR
The [...]
Bloggers vs Journalists: With Pro Blogger Darren Rowse
Should companies and PR professionals treat bloggers as journalists? Are bloggers entitled to the same perks as journalists, and can they handle the same responsibilities? For that matter, are bloggers a threat to more traditional journalists?
I’ll be kicking off the re-launch of Naked PR by sharing some of my own thoughts on those questions, as [...]
Quick Update on the Status of Naked PR
As you can see, I recently updated the theme here at Naked PR. After taking a few weeks to focus on other projects, I’ve decided it’s time to get things moving again here. You can expect me back to regular posting in early- to mid-May if everything moves on schedule.
In the meantime, if you happen [...]
