The Evolution of NakedPR

After a long hiatus, the original NakedPR blog is back. Find out what you can expect moving forward, from familiar feistiness to a newer, slightly softer, side (sometimes). Welcome to the “new” NakedPR. “[A] PR blog & spin-free zone…...

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Targeting and Pitching Bloggers: With Pro Blogger Darren Rowse

How can business owners and PR professionals successfully pitch stories to bloggers? Darren Rowse of ProBlogger.net weighs in with his advice in this second segment of our two-part interview. This post was originally published on May 6, 2008 and has since been edited...

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Does Social Media Support Liars?

Does the potential for anonymity in social media bring out the liars in us? From lying about credentials to creating sock puppet accounts, there’s no shortage of dishonesty on social networks. On one hand I love the way social media enables companies and...

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Algorithmic Authority and Why it Can’t be Trusted

Can algorithmic tools, like Google’s PageRank, really determine or predict the authority of a blog? Find out why these tools aren’t necessarily better than human rankings, and why they might even be worse. This post is in response to Frank Pasquale’s...

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Mommy Blogger Mayhem – A Few Quick Thoughts

When it comes to blogger relations and swag, it’s time for “mommy bloggers” to stop acting like special little snowflakes and behave more like the business owners many really are. I really didn’t want to get too involved in the whole mommy...

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Want to Buy my Opinion? Just Try It

PR professionals have a history of attacking sponsored posts as unethical or bad for blogging in general. But where PR pros often go wrong is assuming blogging is, or should be, solely a PR tool. Here’s why PR folks need to step back and reconsider their stance...

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Social Media and Stupidity

Prejudices against youth in the workplace (the supposed “digital generation”) revolve around claims that the under-30 crowd is entitled, “dumb,” or dis-loyal to employers. I suspect problems may be rooted on the other side of the hiring (and...

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If PR Pros and Bloggers Played Nice

PR pros and bloggers love to complain about each other. At the same time, both groups sometimes need each other. But are the complaints and demands of either group fair or realistic? I don’t know about you, but I’m sick and tired of hearing about so-and-so...

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