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Truth, Not Charm

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Welcome to Naked PR--a PR blog & spin-free zone run by Jennifer Mattern, dedicated to cutting through the crap in online public relations and social media issues with blunt honesty, hard questions, and a healthy dose of skepticism.

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Want to Buy my Opinion? Just Try It

Posted by Jennifer Mattern on April 27th, 2009 in Blogging

Last week, Chris Brogan posted in support of sponsored posts or content marketing. And while it may be surprising given my strong stance against companies like Molson, I think Brogan has it right. Here’s why:
There’s nothing wrong with marketing or advertising. Yes, I know, they’re our “evil twins” and whatnot, but in the grand scheme [...]