Dec 17, 2007 | Measurement & Metrics, Media & Publishing
Do you trust blog influence rankings like AdAge’s Power150 Index? You probably shouldn’t. Metrics used are faulty and easily manipulated by those in-the-know. In this post I offer some requested feedback on improving those rankings. Not long ago, I posted...
Dec 1, 2007 | Measurement & Metrics, Media & Publishing
Ad Age announced they’re adding Alexa as a ranking factor in their Power 150 Index. Find out why relying on Alexa as a metric is problematic when evaluating websites’ authority or influence. Alexa rankings are now being factored into the Ad Age Power 150...
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