Jennifer Mattern
After a long hiatus, the original NakedPR blog is back. Find out what you can expect moving forward, from familiar feistiness to a newer, slightly softer, side (sometimes). How can business owners and PR professionals successfully pitch stories to bloggers? Darren Rowse of ProBlogger.net weighs in with his advice in this second segment of our two-part interview. Does the potential for anonymity in social media bring out the liars in us? From lying about credentials to creating sock puppet accounts, let’s explore some social media lies. Are you seeking validation in vanity metrics? Find out why social media’s over-emphasis on (easily-manipulated) popularity signals betrays true authority in the age of “influence.” Can algorithmic tools, like Google’s PageRank, really determine or predict the authority of a blog? Find out why these tools aren’t necessarily better than human rankings, and why they might even be worse. When it comes to blogger relations and swag, it’s time for some “mommy bloggers” to stop acting like entitled children and behave more like the business owners they are. PR professionals have a history of attacking sponsored posts as unethical or bad for blogging in general. But where PR pros often go wrong is assuming blogging is, or should be, solely a PR tool. Here’s why PR folks need to step back and reconsider their stance on sponsored blog posts. Molson’s Brew 2.0 event is a prime example of bad blogger relations with poor targeting and an overemphasis on generic “influencers.” Sometimes PR pros miss their mark with poorly-targeted press releases. Others are downright careless. But what happens when one of these “bad” pitches ends up in a journalist’s inbox? Is it appropriate to call the PR rep out? Prejudices against youth in the workplace (the supposed “digital generation”) revolve around claims that the under-30 crowd is entitled, “dumb,” or dis-loyal to employers. But what if the problem is rooted on the other side of the hiring (and reporting) equation?
The Evolution of NakedPR
by Jennifer Mattern |
Targeting and Pitching Bloggers (With ProBlogger’s Darren Rowse)
by Jennifer Mattern |
Social Media Lies: How Social Media Enables Liars
by Jennifer Mattern |
Social Media Continues to Miss the Mark: The Overemphasis on Popularity
by Jennifer Mattern |
Algorithmic Authority and Why it Can’t be Trusted
by Jennifer Mattern |
Mommy Bloggers Mayhem – A Few Quick Thoughts
by Jennifer Mattern |
The Stigma of Sponsored Blog Posts (& Why PR Pros Need to Step Back)
by Jennifer Mattern |
When a Blogger is “Bought” How Much Influence do They Really Have?
by Jennifer Mattern |
Bad Pitching and Bitching: Should Journalists Expose a Bad PR Pitch?
by Jennifer Mattern |
Social Media and Stupidity
by Jennifer Mattern |