Media & Publishing Posts

Do you trust blog influence rankings like AdAge's Power150 Index? You probably shouldn't. Metrics used are faulty and easily manipulated by those in-the-know. In this post I offer some requested feedback on improving those rankings. [dropcap style="font-size:...

Ad Age announced they're adding Alexa as a ranking factor in their Power 150 Index. Find out why relying on Alexa as a metric is problematic when evaluating websites' authority or influence. lexa rankings are now being...