Media & Publishing Posts

Improving the Power150

Dec 17, 2007 | Measurement & Metrics, Media & Publishing | 2 Comments

Do you trust blog influence rankings like AdAge’s Power150 Index? You probably shouldn’t. Metrics used are faulty and easily manipulated by those in-the-know. In this post I offer some requested feedback on improving those rankings.

Alexa and the Power 150: What are They Thinking?

Dec 1, 2007 | Measurement & Metrics, Media & Publishing | 7 Comments

Ad Age announced they’re adding Alexa as a ranking factor in their Power 150 Index. Find out why relying on Alexa as a metric is problematic when evaluating websites’ authority or influence.