News & Updates
The Evolution of NakedPR
After a long hiatus, the original NakedPR blog is back. Find out what you can expect moving forward, from familiar feistiness to a newer, slightly softer, side (sometimes).
Targeting and Pitching Bloggers: With ProBlogger’s Darren Rowse
How can business owners and PR professionals successfully pitch stories to bloggers? Darren Rowse of ProBlogger.net weighs in with his advice in this second segment of our two-part interview.
Does Social Media Support Liars?
Does the potential for anonymity in social media bring out the liars in us? From lying about credentials to creating sock puppet accounts, let’s explore some social media lies.
Social Media Continues to Miss the Mark: The Overemphasis on Popularity
Are you seeking validation in vanity metrics? Find out why social media’s over-emphasis on (easily-manipulated) popularity signals betrays true authority in the age of “influence.”
Algorithmic Authority and Why it Can’t be Trusted
Can algorithmic tools, like Google’s PageRank, really determine or predict the authority of a blog? Find out why these tools aren’t necessarily better than human rankings, and why they might even be worse.