News & Updates
Targeting and Pitching Bloggers: With ProBlogger’s Darren Rowse
How can business owners and PR professionals successfully pitch stories to bloggers? Darren Rowse of ProBlogger.net weighs in with his advice in this second segment of our two-part interview.
read moreDoes Social Media Support Liars?
Does the potential for anonymity in social media bring out the liars in us? From lying about credentials to creating sock puppet accounts, let’s explore some social media lies.
read moreSocial Media Continues to Miss the Mark: The Overemphasis on Popularity
Are you seeking validation in vanity metrics? Find out why social media’s over-emphasis on (easily-manipulated) popularity signals betrays true authority in the age of “influence.”
read moreAlgorithmic Authority and Why it Can’t be Trusted
Can algorithmic tools, like Google’s PageRank, really determine or predict the authority of a blog? Find out why these tools aren’t necessarily better than human rankings, and why they might even be worse.
read moreMommy Blogger Mayhem – A Few Quick Thoughts
When it comes to blogger relations and swag, it’s time for some “mommy bloggers” to stop acting like entitled children and behave more like the business owners they are.
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