blogger relations Archives

The Stigma of Sponsored Blog Posts (& Why PR Pros Need to Step Back)

by Jennifer Mattern | January 24, 2020April 27, 2009

PR professionals have a history of attacking sponsored posts as unethical or bad for blogging in general. But where PR pros often go wrong is assuming blogging is, or should be, solely a PR tool. Here’s why PR folks need to step back and reconsider their stance on sponsored blog posts.

If PR Pros and Bloggers Played Nice

by Jennifer Mattern | January 24, 2020May 26, 2008

PR pros and bloggers love to complain about each other. At the same time, both groups sometimes need each other. But are the complaints and demands of either group fair or realistic?