PR professionals have a history of attacking sponsored posts as unethical or bad for blogging in general. But where PR pros often go wrong is assuming blogging is, or should be, solely a PR tool. Here’s why PR folks need to step back and reconsider their stance on sponsored blog posts.
Molson’s Brew 2.0 event is a prime example of bad blogger relations with poor targeting and an overemphasis on generic “influencers.”
PR pros and bloggers love to complain about each other. At the same time, both groups sometimes need each other. But are the complaints and demands of either group fair or realistic?