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The Stigma of Sponsored Blog Posts (& Why PR Pros Need to Step Back)

by Jennifer Mattern | January 24, 2020April 27, 2009

PR professionals have a history of attacking sponsored posts as unethical or bad for blogging in general. But where PR pros often go wrong is assuming blogging is, or should be, solely a PR tool. Here’s why PR folks need to step back and reconsider their stance on sponsored blog posts.

When a Blogger is “Bought” How Much Influence do They Really Have?

by Jennifer Mattern | January 24, 2020February 12, 2009

Molson’s Brew 2.0 event is a prime example of bad blogger relations with poor targeting and an overemphasis on generic “influencers.”

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