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pitches

Targeting and Pitching Bloggers (With ProBlogger’s Darren Rowse)

by Jennifer Mattern | June 17, 2020December 17, 2014

How can business owners and PR professionals successfully pitch stories to bloggers? Darren Rowse of ProBlogger.net weighs in with his advice in this second segment of our two-part interview.

Bad Pitching and Bitching: Should Journalists Expose a Bad PR Pitch?

by Jennifer Mattern | January 24, 2020July 21, 2008

Sometimes PR pros miss their mark with poorly-targeted press releases. Others are downright careless. But what happens when one of these “bad” pitches ends up in a journalist’s inbox? Is it appropriate to call the PR rep out?

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