Social Media Lies: How Social Media Enables Liars
Does the potential for anonymity in social media bring out the liars in us? From lying about credentials to creating sock puppet accounts, let’s explore some social media lies.
Social Media
Derogatory Customer Feedback Online: Should Your Company Delete It?
What happens if customers leave negative feedback about your business online and your company has the chance to remove it? Should you? Or does silencing criticism reflect even worse on your brand?
When a Blogger is “Bought” How Much Influence do They Really Have?
Molson’s Brew 2.0 event is a prime example of bad blogger relations with poor targeting and an overemphasis on generic “influencers.”