Jennifer Mattern
PR pros and bloggers love to complain about each other. At the same time, both groups sometimes need each other. But are the complaints and demands of either group fair or realistic? The public relations industry is full of crazy parties and dishonesty in service of getting what we want. Right? Um, not quite. But those misconceptions are what happen when the PR industry fails in its own PR efforts. After leveraging harsh criticism against PRWeb, I was contacted by the company’s marketing manager, Joe Beaulaurier. And much to my surprise, he not only responded but actively resolved the problems affecting my clients. In this post I chat with Joe about dealing with public criticism constructively. Should bloggers be treated as journalists? Do they even want to be? Darren Rowse of ProBlogger.net shares his thoughts in the first of a two-part interview. As a new blogger in the PR community, it can be easy to get sucked into cliques that go from courting to a perpetual echo chamber. If you want to stand out, consider less ass-kissing and more thinking for yourself. Do you trust blog influence rankings like AdAge’s Power150 Index? You probably shouldn’t. Metrics used are faulty and easily manipulated by those in-the-know. In this post I offer some requested feedback on improving those rankings. Ad Age announced they’re adding Alexa as a ranking factor in their Power 150 Index. Find out why relying on Alexa as a metric is problematic when evaluating websites’ authority or influence. No matter what your reason, deleting blog comments after they’ve been published is rarely a good idea. And your readers will notice. Sometimes they’ll even have copies. This is what happens when they do. Two things make a blog a blog: content posted in reverse consecutive order, and a social component (the comments). It’s that simple. But if comments are part of what make a blog the social medium it is, why do some bloggers feel compelled to close them? And should they? Public relations professionals have a nasty little habit of claiming ownership of tools and promotional tactics that go far beyond their own uses. In this post I cover PR pros’ misguided views on both blogging and web links as “currency.”
If PR Pros and Bloggers Played Nice
by Jennifer Mattern |
PR Pros: A Bunch of Shady Sex-Crazed Skirts
by Jennifer Mattern |
Customer Complaints and Virtual Bitch Slaps: Dealing With Web-Based Criticism
by Jennifer Mattern |
Bloggers vs Journalists: With Pro Blogger, Darren Rowse
by Jennifer Mattern |
Why I Won’t Join Your PR Blog Party
by Jennifer Mattern |
Improving the Power150
by Jennifer Mattern |
Alexa and the Power 150: What are They Thinking?
by Jennifer Mattern |
Blog Censorship: Where do You Draw the Line?
by Jennifer Mattern |
Blog Comments Closed Due to Lack of Common Sense
by Jennifer Mattern |
Why Do PR Professionals Still Not Understand Blogging?
by Jennifer Mattern |