Why I Won’t Join Your PR Blog Party
As a new blogger in the PR community, it can be easy to get sucked into cliques that go from courting to a perpetual echo chamber. If you want to stand out, consider less ass-kissing and more thinking for yourself.
I hate PR blog cliques. I find them to be pathetically juvenile. You know the bloggers I mean: the ones that constantly link within their little circles; the ones that feel the need to shower their buddies with praise and thanks for even mentioning them; the ones that can’t post an original thought without being assured that their clique-mates will back them up if anyone dares to speak out against them or their opinions.
I want no part of it. I get especially annoyed with the “courting” I see from some of these groups, trying to align themselves with other bloggers that might benefit them in some way – whether it’s because that blogger runs some kind of ranking system, might interview them, is a good blog to get a nice mention on if you become buddies, etc. Quite frankly, it’s conniving, and we’re not all blinded by it. At least a handful of blogs I used to consider decent went off my radar in the last year due to their “recruitment” into these kinds of groups.
How susceptible are you to these blog cliques? If they suddenly start praising you in their little network, will you feel obligated to rush over and thank them or do them “favors?” If another blogger came to you before posting something controversial, and asked if you’d promise to back them up publicly, would you agree to?
Not me. If you think I’m worth covering, cover me. If not, don’t. If you want to rant about me, do it to your heart’s content. You won’t likely get a reaction… at least not on your blog. At this point, I’d tend to respond on my own, where I control my message (I’ve had enough comments edited or deleted elsewhere to know better). Don’t expect thanks. Don’t think it makes us “friends.” Don’t think saying something nice about me means I’m going to plug you, or that it’s going to keep me from ripping into you if you royally screw up. I don’t owe you favors. Why some bloggers feel like they do absolutely baffles me.
Don’t whore yourself out to the PR blog party crowd. Speak for yourself if you want respect. If your words don’t hold their own, you’re better off finding out the hard way than feeling like your opinion matters with the pseudo-support you’ll get from your new pals. And now you know…. people really do notice when you’ve sold out.